MA
@mara.runs
10k tempo · sunrise track
One piece at the warm-up, one at 6k. Held the pace the whole way back.
Sports Energy Gum · Cherry Lime
128 12
Just In
Brand New App.Four new ranges.One free packet.
Bloom Active Chewing Gum, Bloom Flavour Chewing Gum, Active Gel Straps and Waxing Strips have landed. The only way to get them right now is through the Bloom app — claim your free packet from a shop near you.
New
Range 01 — Just In
Bloom Chewing Gum · Sports Energy Range
Fast energy. Laser focus. Clean performance.
Powered by natural caffeine to deliver fast energy and laser focus — anytime, anywhere. Zero sugar, maximum performance, in a pocket-sized pack built for training, travel, work and the go.
- Natural caffeine · fast energy
- L-theanine · laser focus
- Taurine · muscle stamina
- B-vitamins · cellular fuel
- Zero sugar · clean performance
- Ginseng · anti-fatigue
The full six-flavour counter
Every flavour in the Sports Energy Range, side by side. Each pack carries the same performance stack — natural caffeine, L-theanine, taurine, B-vitamins — so you pick on taste, not on trade-offs.
Built for the last mile
Track-tested energy: one piece before the session, one at the turn. Natural caffeine ramps you up, L-theanine keeps the edges smooth — no jitter, no crash, no sugar.
Fast energy. Laser focus. Clean performance.
Match-night proof of the whole stack: natural caffeine for fast energy, L-theanine for laser focus, taurine for muscle stamina, ginseng for anti-fatigue and B-vitamins for cellular fuel — zero sugar, built for training, travel, work and the go.
Cherry LimeRaspberry LemonStrawberry KiwiPeach MangoMangoStrawberry Watermelon
New
Range 02 — Just In
Bloom Chewing Gum · The Full Flavour Collection
Six fruits. One clean chew.
The everyday collection: slim single-stick packs made for a pocket on the way to school, or just chilling at home. Real fruit character, long-lasting chew and zero sugar — the flavour-first side of Bloom. For the everyday person.
- ZERO CAFFEINE
- Zero sugar
- Long-lasting fruit chew
- Pocket, bag and desk friendly
The full flavour collection
Cherry Lime, Peach Mango, Golden Mango, Raspberry Lemon, Strawberry Kiwi and Strawberry Watermelon — six stick packs, each built around the fruit on the front and finished with a clean, zero-caffeine, zero-sugar chew.
Line them up, take your pick
The whole line-up side by side. Slim single-stick packs for a pocket, a gym bag or a glovebox — start with one flavour and end up carrying six.
Cherry LimeRaspberry LemonStrawberry KiwiPeach MangoGolden MangoStrawberry Watermelon
New
Range 03 — Just In
Bloom Active Gel Straps
Flexible. Multi-use. Ready anywhere.
An ultra-flat, skin-applied gel strap you can carry anywhere. Tear, peel, apply — cool, hydrate, boost your energy and refresh across hyrox training, travel, work and skincare, with green tea caffeine, L-theanine, taurine, electrolytes, ginseng, vitamins and antioxidants. The active ingredients are delivered straight through the skin, so the goodness is absorbed exactly where you need it. Available in multiple sizes, this range is built for targeted, localised support. Identify hotspots and place the strip directly over high-friction areas: the back of the heel, sides of the toes, inner thighs, or under sports bra bands — flexible, fuss-free support that moves with you.
- Flat packed · easy to carry
- Skin-applied · multi-area
- 1 tear · 2 peel · 3 apply
- Cool · hydrate · refresh
- Green tea caffeine + L-theanine
- Electrolytes, vitamins, antioxidants
The full flavour drop
Six straps, six fruits, one ultra-flat format. Cherry Lime, Raspberry Lemon, Strawberry Kiwi, Peach Mango, Golden Mango and Strawberry Watermelon — each pack built to cool, hydrate and refresh exactly where you need it.
Six flavours. One way to bloom.
The complete Active Gel Straps line-up: full-size, flat-packed, peel-and-go. Cool, hydrate, refresh — with green tea caffeine, L-theanine, taurine, electrolytes, ginseng, vitamins and antioxidants delivered through the skin.
Peach Mango · juicy peach, golden mango
The ultra-flat pack that disappears into a kit bag. Tear here, peel, apply — soft juicy peach and golden mango on a topical strap made for training days.
Strawberry Kiwi · flexible, multi-use
Peel, apply, go. A bright strawberry-kiwi strap for the middle of a session, the middle of a flight or the middle of a shift.
Golden Mango · fresh tropical lift
The calmest one in the range. Golden mango with green tea caffeine and electrolytes for a lift that feels like shade, not a shock.
Raspberry Lemon · juicy raspberry, bright lemon
Sharp, clean and awake. Raspberry and lemon over the full active stack — ginseng, taurine, vitamins and antioxidants in an ultra-flat pack.
Cherry Lime · sweet cherry, zesty lime
Deep sweet cherry cut with zesty lime. Cool, hydrate, refresh — the boldest strap in the range and the easiest one to keep in a pocket.
Peach MangoStrawberry KiwiGolden MangoRaspberry LemonCherry Lime
New
Range 04 — Just In
Bloom Wax Strips
Smooth skin. Six fruits. One clean strip.
Salon-quality waxing strips infused with fruit extracts and nourishing oils. Quick, easy and gentle on skin — remove hair from the root for long-lasting smoothness, with six fresh flavours to choose from.
- Long lasting smoothness
- Sensitive skin friendly
- Natural fruit ingredients
- Quick & easy to use
- ZERO-CAFFEINE
- Salon quality results
The full flavour collection
Cherry Lime, Raspberry Lemon, Strawberry Kiwi, Peach Mango, Mango and Strawberry Watermelon — six salon-quality wax strip boxes, each infused with the fruit on the front for a fresh, skin-friendly finish.
Gentle, effective, fruit-powered
Long-lasting smoothness, sensitive-skin-friendly formula, natural ingredients and quick salon-quality results — all in a strip that reduces irritation and leaves skin soft, smooth and beautifully radiant.
Cherry LimeRaspberry LemonStrawberry KiwiPeach MangoMangoStrawberry Watermelon
New
Range 05 · Just In
The Bloom App
A Strava-style home for Bloom — range five lives in your pocket.
The Bloom app is more than a checkout — it's a movement layer. Members log their activity, share the Bloom range that powered them through it, and build a living profile of how they train, travel, work and recover. That behavioural data becomes the most valuable retention engine we can own: the ability to talk to customers about the products they actually use, in the moments they actually need them.
Log any activity
Runs, rides, gym sessions, hikes, walks, shifts and commutes — every movement becomes a post.
Tag your route
Drop map pins, trace GPS routes and show the world where Bloom carried you today.
Tag the range
Sports Energy Gum, Full Flavour, Active Gel Straps or Wax Strips — link every post to the exact product.
Follow the community
Cheer friends on, discover new flavours and see what the rest of Bloom is doing right now.
Streaks & milestones
Weekly streaks, distance badges and member-only rewards that keep people coming back.
Personalised prompts
The app learns when you train and what you use, then surfaces the right product at the right time.
Lifetime value data
Every interaction feeds a profile of preference, frequency and habit — the core of modern retention.
Scan & redeem
Claim your free packet in a participating shop, scan at the till and keep the journey going.
Shop inside the app
The Bloom store lives in your pocket too — same products, same stock, same backend as the website, joined up as one system.
GPS route preview
Your route. Your flavour. Your story.
Just like Strava, the Bloom app traces every kilometre, every climb and every finish line — then pairs it with the exact range and flavour that pushed you through. Friends see the route, cheer the effort and discover the product that made it possible.
The app is also Bloom's digital retainer — the layer that turns daily product use into real brand loyalty. From this community, Bloom can allocate support to sports teams, sponsor athletes and build the cultural presence that Red Bull created, but with a far more direct line to the consumers and sports personnel who actually use the range every day.
- Live GPS tracking for runs, rides, walks and hikes
- Auto-suggest the Bloom range that matches your activity type
- Weekly insights that turn movement into product recommendations
07:42LIVE
Morning run
8.4 km
42:16
198 kcal
Powered by
Sports Energy Gum · Cherry Lime
Post
In the app
The daily Bloom feed
Post your daily activity, tag the range and flavour you're supplementing with, and see what the rest of the community is training, travelling and working on today.
BLOOM has already built its retainer in the real world — products people reach for every single day. The next frontier is data farming: learning the behaviour and patterns of our customers for a lifetime through the Bloom app. Every post, every tagged flavour and every route shared becomes a signal that lets us speak to people about the right product, at the right moment, with the right message.
DE
@dev.lifts
Push day · 5x5
Strap on before the last set, cool the whole session. Flat pack lives in my bag now.
Active Gel Straps · Raspberry Lemon
128 12
SO
@sofiaonthego
Long haul · 11 hours
Zero sugar, real mango, no crash at landing. Packed three for the way home.
Full Flavour Collection · Golden Mango
128 12
New
Range 06 · Just In
Meet Bud
The Bloom AI that listens, learns and recommends.
Bud lives in the floating B on this site and inside the Bloom app. It is not a generic chatbot — it is a conversational data layer designed to understand what each person actually wants from Bloom, then guide them to the right product or the right next step. Every answer feeds a profile of flavour preference, activity type, routine and intent that powers smarter recommendations and sharper marketing.
Bud
Bloom AI assistant
Hey, I'm Bud from Bloom. What's your favourite Bloom product and why?
I love the gum before gym — cherry lime is my go-to.
Solid choice. Are you training for something specific or just chasing clean energy?
Training for a half marathon.
Then Sports Energy Gum · Cherry Lime is built for exactly that. Want me to show you where to claim a free packet?Recommended product
Type a message…
Strategic questioning
Bud asks one or two high-value questions per response — never a survey, never a bore. The goal is to understand flavour preference, activity, routine and intent without overwhelming the user.
Flavour profiling
Every answer builds a taste and lifestyle profile — fruity vs bold, caffeine vs zero-caffeine, training vs everyday — so recommendations feel personal, not pushy.
Backend data layer
Conversations feed a single customer data backend shared by the website and the app. That profile powers recommendation logic, marketing segments and product development decisions.
Recommendation to conversion
After one or two questions, Bud pivots to value: the right product, the nearest shop with a free packet, or a direct path to download the app. The conversation becomes a sale, not a dead end.
Data farming done right
Every reply is a signal. Every signal is a better recommendation.
Bud is how Bloom scales intimacy. It collects preference data at the exact moment someone is interested, then uses that data to serve them better — whether that means suggesting Sports Energy Gum for a pre-workout routine, Active Gel Straps for hotspot care, or the Full Flavour Collection for an everyday zero-sugar chew. The questions are short, the value is immediate and the backend turns answers into action.
Download the app
Free packet, one per person, redeemable in a participating shop near you. Find your store, scan at the till and start posting to the daily feed.
Beyond the free packet, the app is the gateway to everything Bloom: activity tracking, community feeds, GPS route sharing, flavour tagging and personalised product recommendations. The online store sits inside the app too — same products, same stock, same backend as this website — so a customer can browse, reorder and redeem without ever leaving their feed. It's how Bloom turns a single purchase into a lifetime relationship — learning what Bloom customers love, when they use it and how you can keep showing up for them.
Be unstoppable · Stay sharp · Bloom